I am currently doing an internship with a photographer so, I spend a little bit of time researching other photographers. I try to understand their style as well as get inspiration from them. I've found as I have done this that website design is really important. While neither of these websites are completely awful, I find the first one to be a lot more visual. The way the light in the images plays with the whiteness of the background. The lettering all works together and the different colors of the lettering is decided on and kept constant. The second website has a lot of empty space and for being a photography website I felt that the images were quite small and didn't necessarily show off the product being offered. The lettering on the second site was also nearly impossible for me to read and it caused me to lose interest in the site and go find a different photographer to check out. Both of these photographers cater to the people of Oregon and to the same categories of portrait photography, young adult and children.
I also chose to consider the design of a product that I feel I spend a lot of money on. Both of these products can be purchased at Target and they are both in about the same price range - only a couple dollars and couple ounces difference. For me the Tide immediately catches my attention. It's bright orange, with bright accents. It's slender and looks like it would easily fit in the cupboard in the laundry room. And my mom used it the whole time I lived at home so it is natural looking to me.
On the other hand the generic looking bottle looks cheap in my opinion. it makes me think that if their bottle is so plain then the product inside must not be full of all of the good stuff like the Tide is. At the same time it uses a different tactic - it pulls in the people who are looking for a good deal, who can only spend a certain amount on laundry soap.
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