Our Design Objective:
Make people aware of the product in order to create sells for the company.
Target Audience:
1. Child: Sally is a nine year old girl who loves being creative with friends and learning new skills. While she enjoys learning new skills from anyone she learns best from kids close to her own age. One way that she uses a lot in an effort to learn is searching on YouTube for new crafts to try.
2. Local Business: John is the owner of a local bakery. As the owner he is always looking for new products to make his business different from the rest. His main audience at the bakery is women and children so, he wants to find a product that they will think is unique and special. He spends a lot of time researching new trends and products related to his industry through online resources.
3. Bride: Cassidy is a currently engaged to the man of her dreams and busily working on creating her dream wedding. She knows that her marriage will last forever and she wants to remember it in as many ways as she possibly can. She has picked out her cake, dress and even knows what her flowers will look like, but she doesn't only want pictures to remember her special day by, she wants something more. She has been researching for days trying to find some way to remember all of the details about her wedding.
Why This Audience?
1. As children discover that a child created Amarie Clayations that will feel inspired to create on their own. It will give them a sense of empowerment that children really can do great things, not just adults.
2. When owning a business you have to have a way of making your business stand out from the rest. It can't always be through charging less for the product than the other guy, sometimes adding a unique product to your business is what you need. A replica of the product you sell made by Amarie Clayation could be that special product as well as a way to remind your customers of the great experience they had at your shop each time they look at the figurine.
3. A wedding day is extremely important to a bride, as well as hectic. Often times the cake is cut, or the flowers are used before the bride ever has a chance to really see the details of them. A bride wants to remember her wedding day and what it looked like, replicas of her dress, cake, flowers and other decor made by Amarie Clayations is the perfect way to do that.
Style Guide:
(put together by Michelle)
Distribution:
A website is not a physical advertisement that can be taken to various places to be displayed so distributing it has to be done through various different means. I think that social media plays a large part in the distribution of website information. Many companies use Facebook, Instagram, LinkedIn and Twitter as an easy way to get their brand out there and link people to their website. Website information can also be distributed through other communication artifacts such as on the collateral (brochures, stationary, business cards), on print ads and even on packaging.
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